Upcoming Event
Wednesday July 21st 2010
Topic: Eye Tracking - Introduction and Lessons Learned
Speaker: Dan Berlin
Location: Autodesk, 100 Commercial St, Manchester, NH
Welcome to the New Hampshire UPA
The New Hampshire Chapter of the Usability Professionals' Association (UPA) provides networking and professional development opportunities for usability professionals, information architects, interaction designers, and other user experience professionals and students in the Seacoast and Southern NH regions. Our mission is to foster the growth of the local usability community and to provide an environment for members to exchange information on tips, tools, methodologies, and technologies related to usability.
Monthly Meetings
NH UPA meets every month in various locations around the Seacoast and Southern NH regions. We work hard to rotate event locations to try and make it possible for all members to attend a meeting. Our meetings include invited speakers, group discussions, workshops, demonstrations, local studio tours, and social gatherings. NH UPA meetings and events are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.
Join our Mailing List on Yahoo! Groups
Joining our mailing list ensures you will receive timely information and reminders of our events and activities. This mailing list is also the best way to communicate with other NH UPA members. We invite all group members to post their experiences, challenges, job opportunities, and other UX related conversation to the group.
UPA Publications:
The Journal of Usability Studies (JUS)
Our "Design Slam" Experience
In March 2009, we tried a “Design Slam” format to our meeting where attendees teamed up to help solve the design problems of a local not-for-profit.
Design Slam Lessons Learned (.pdf)
Next Meeting Details
In the past few years, eye tracking has become a hot topic in the user experience community. It has the potential to offer designers insight on exactly what users see in a design, rather than the self report available in typical "think aloud" usability tests. But what does eye tracking really offer us in terms of usable data that will be meaningful to us and our business clients? In this presentation, Dan Berlin, a specialist in neuromarketing and usability, will talk about his experiences using eye tracking technology. This will include the benefits of eye tracking, what it's like to actually run a study, stories from the field, and implications for all sorts of design work.
"But I don't do eye tracking" you say. Not so fast! Practitioners are refining eye tracking techniques constantly. They are becoming more effective and less costly. Even if you don't do any eye tracking studies today, you should probably learn about it as there is a good chance you will be exposed to it or it will become part of your user experience work in the future.
We didn't have a meeting in June so hope you can join us in July! Please RSVP to info@nhupa.org
When:
Wednesday July 21st
Refreshments & Networking: 6-7pm
Meeting: 7pm – 8ish
Where:
Autodesk
100 Commercial Street
Manchester, NH 03101
RSVP:
Please RSVP to attend, as we need a head count for food and refreshments. Send RSVPs to info@nhupa.org.
NH UPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.